SLUGMAG.COM releases exclusive digital content throughout each week. Find SLUG’s Brand Ambassadors at various events around the valley, like the Downtown Farmers Market or the Twilight Concert series, promoting SLUG and cultivating new readers.
MUSIC • ARTS • EVENTS • COMMUNITY
SPREAD:
Image Area:
16” (W) x 10.125” (H)
Bleed:
17” (W) x 11.125” (H)
HALF PAGE VERTICAL:
3.75” (W) x 10” (H)
SIXTEENTH PAGE:
1.8125” (W) x 2.4125” (H)
FULL PAGE:
Image Area:
7.625” (W) x 10.125” (H)
Bleed:
8.625” (W) x 11.125” (H)
QUARTER PAGE:
3.75” (W) x 4.95” (H)
HALF PAGE HORIZONTAL:
7.625” (W) x 4.95” (H)
EIGHTH PAGE:
3.75” (W) x 2.4125” (H)
OTHER OFFERS:
Want SLUG Magazine to shape your advertisement ideas into the printed form?
SLUG has a team of talented designers to build your advertisement to your vision.
* INSERT PRICING & SPECIAL ADVERTISEMENT PLACEMENT AVAILABLE UPON REQUEST.
52% of SLUG readers check
SLUGMag.com multiple
times per month. SLUG Magazine offers a variety of digital advertising opportunities, including digital web banners, online promotional giveaways and a variety of email newsletters.
Monthly public newsletters highlighting the new issue.
Biweekly enter-to-win emails spotlighting our different clients.
Ask about creating your own enter to win contest giveaway on SLUGMag.com.
Exclusive email blasts are also available.
Billboard Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Billboard:
970 pixels (W) X 250 pixels (H)
Custom Mobile:
750 pixels (W) X 200 pixels (H)
Leaderboard:
728 pixels (W) X 90 pixels (H)
Mobile Leaderboard:
320 pixels (W) X 50 pixels (H)
Medium Rectangle Web Banner Ad Group:
Sizes included with purchase (for optimized viewing on mobile and tablets):
Medium Rectangle:
300 pixels (W) X 250 pixels (H)
Vertical Rectangle:
240 pixels (W) X 400 pixels (H)
BLEED LINE Images, color backgrounds and other artwork that is intended to bleed past the gray area into the cyan must stop right at the bleed line.
LIVE AREA All text and images need to be inside the gray area.
ACCEPTED FILE FORMATS:
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.SLUG is committed to being more than just a magazine—our annual events are the pathway to community-building with Utah influencers
Localized: A monthly concert featuring Utah Musicians.
SLUG Mag’s Brewstillery: A local beer and spirits festival celebrating Utah breweries and distilleries.
SLUG Cat: An alley cat-style bicycle race through downtown Salt Lake City.
SLUG Picnic: An outdoor concert series featuring Utah musicians.
SLUG Mag’s Annual Anniversary Party: Honoring our local roots, SLUG Magazine commemorates its annual anniversary with a dynamic party featuring the best in local talent. n February 2024, SLUG Celebrates 35 years!
Sponsorship opportunities are available for each event.
Includes one article written by SLUG Magazine spotlighting your product and its industry.
Stays up on SLUGMag.com forever.
Clients are also empowered to provide editorial direction (subject to approval) and read the piece before it’s published.
All native content is marked as sponsored and given a featured position on the homepage of SLUGMag.com for 1 month.
68% of SLUG readers check social media on an hourly basis.
SLUG Magazine’s Facebook page is active on a daily basis, engaging users through live videos, events and traditional posts.
Our Twitter stays active throughout each day with in-office music picks and article sharing, creating an international audience of readers.
SLUG’s Instagram features a beautifully curated feed full of action shots and community
SLUG Soundwaves is the only podcast in Salt Lake City that exclusively covers local, up-and-coming bands/artists.
New episodes uploaded twice a month to Stitcher and iTunes, where listeners can subscribe and listen for free. Also available on SLUGMag.com.
Advertising options include two 30-second ad spots, one at the beginning and one at the end of each episode
All scripts are written by SLUG and voiced by SLUG staff contributors.
78% of readers have been reading SLUG regularly for three or more years.
89% of SLUG readers attend live shows on a regular basis.
84 % of SLUG readers drink liquor, beer and/or wine.
75% of SLUG readers go out to eat once a week or more.
58% have earned an associate degree or higher.
46% have earned a bachelor’s degree or higher.
12% have earned a master’s degree or higher.
49% of SLUG readers identify as women.
48% of SLUG readers identify as men.
3% of SLUG readers identify as non-binary.
95% of SLUG readers consider local shopping and eating important.
75% of SLUG readers have attended or participated in a SLUG event and/or promotion.
92% of SLUG readers attend community arts, entertainment and cultural events on a regular basis.
58% of SLUG readers are between the ages of 21 and 34.
37% of SLUG readers are 35 and older.
87% of SLUG readers attend arts-specific events on a regular basis.
Film in Utah Issue: To celebrate 100 years of film and television in Utah–and as a way to underscore the significance of Utah film festivals–SLUG is covering local creatives and chatting with Sundace and Slamdance filmmakers.
SLUG Magazine’s 35th Anniversary Issue – Local Leadership: SLUG celebrates local leaders who create change within our community. This issue recognizes their contributions alongside SLUG’s anniversary, celebrating 35 years as an independent, alternative magazine
Pets Issue: An ode to our favorite animal companions, SLUG’s second annual Pets Issue spotlights local businesses, artists, organizations and events dedicated to servicing Salt Lake City’s animal community.
Local Beer and Spirits Issue: SLUG Mag celebrates seven years of Brewstillery events and spotlights new innovations in local beer and spirits! With the continual growth of Utah’s brewery and distillery scene, SLUG taps into what makes our community a pivotal libation station.
Eat Local Issue: Yum, local food! SLUG celebrates nine years of the annual Eat Local Issue by covering the local organizations, farms and restaurants that contribute to the breadth of our diverse food scene.
LGBTQ+ Pride Issue: As vibrant as our city, SLUG’s annual Pride LGBTQ+ Issue expresses gratitude for the creatives, activists, resources and leaders who are loud and proud members of the local queer community.
Outdoorsy Issue: SLUG showcases the best of Utah’s outdoor community and the beauty of our environment by highlighting organizations and causes that get readers outside and active during the summer!
16th Annual Craft Lake City DIY Festival Issue: Previewing the annual Craft Lake City DIY Festival, SLUG covers CLC’s 16-year milestone of showcasing local artisans, performers, craft foodies, STEM engineers and vintage vendors.
Local Fashion Issue: For the first time ever, SLUG is dedicating a full issue to the Utah fashion designers, vintage shops, alternative beauty innovators and trend-setting style icons that keep our state looking fresh!
Local Music – Graphic Design Issue: SLUG aims to combine two creative cornerstones of SLC into one issue—our music and design communities! Read more on the musical luminaries that are shaping the local scene while enjoying intricately crafted layouts designed by the city’s most talented graphic artists.
Local Photography Issue: SLUG showcases the work of local photographers that capture the culture, style and vibrancy of our city and beyond through a contemporary lens in our Seventh Annual Local Photography Issue.
Sportz Issue: To finish our slate of coverage for the year, SLUG goes beyond the major leagues by featuring diverse Utah athletic communities, with special emphasis on winter sports and “The Greatest Snow on Earth”!