Instead of seeking funds for films based upon 30-page treatments and vocal pitches, the concept of presenting a trailer for a film that doesn’t exist yet has been picking up momentum. In 2007, Robert Rodriguez hosted an international competition at SXSW inviting anyone willing to develop their own fake trailers to participate. Over 2,600 miles away, up-and-coming filmmaker, Jason Eisener and his friends had been forming an idea that was perfect for the contest.